Help for the Web Page: Interests of Individual Web Users



A user can search for a interest for targeting marketing imformation.


Clicking on the link "Most Popular Interests," will show you the recently selected interests, each together with the number of how often that interest has been selected.



When moving the mouse over the Select Interest(s) link, a hierarchical exploding menu will appear. The user may select one or more interests from the menu. These interests will then appear in the text area to the right of the menu. For example, a user may select "Computers_Internet." When clicking on the Submit Button (at the end of the page), people with the interest Computers_Internet will be displayed in the browser.


When clicking the “Remove?button, the most recently entered interest will be removed from the text area above the Remove button.



The user may enter his desired occupation in the text box appearing to the right of the "Enter the Occupation to search (atleast 4 characters)" link. For example, a user may select "Programmer". When clicking on the Submit Button (at the end of the page), people with the occupation programmer will be displayed in the browser.


When moving the mouse over the "Select AND/OR of interests (default is AND)" link, a menu will pop up, with the choices AND and OR.

The “AND?option is used to search for people that are interested in both (all) interests in the interest text area. For example, a user selects 'Games' and 'Music' and 'Family_Home' from the interest menus. When clicking on the Submit Button (at the end of the page), then only people that have all three interests will be displayed in the browser.

The “OR?option is used to search for people that are interested in one of several interests in the interest text area. For example, a user selects 'Games' and 'Music' and 'Family_Home' from the interest menus. When clicking on the Submit Button (at the end of the page), then all people that have any one of the three interests will be displayed in the browser.


When moving the mouse over the "Select a Gender" link, the user can select his desired gender of interest among a list of choices Male, Female and Non Relevant. The selected gender of interest will then appear in the text area to the right of the menu. The user may also choose Not Relevant if he desires to .For example a user may select Female. When clicking the submit button (at the end of the page), then only people known to be female that have interests from the interest text area will be displayed.The user may also use several(even non-contiguous) age ranges, such as 11-20 and 41-50 for the same query.



When moving the mouse over the "Select an Age" link, a pop up menu will appear. The user may select his desired age ranges of interest among the list of age ranges Between 11 and 20, Between 21 and 30, Between 31 and 40, Between 41 and 50, Between 51 and 60, Between 61 and 75, Older than 75 and Non Relevant. The user may also choose Non Relevant if he desires to search for.For example a user may choose a age range between 11 and 20. When clicking the submit button (at the end of the page), then only people known to be between 11 and 20 that have interests from the interest text area will be displayed.



When moving the mouse over the "Select Language (default is Not Relevant)" link a pop up menu will appear. The user may select his desired language of among the list of languages English, French, German, Italian, Spanish and Not Relevant. The selected language of interest will the appear in the text area to the right of the menu. The user may also choose not to select any language of interest. For exqmple a user may select English. When clicking the submit button (at the end of the page), then only people known to speak English that have interests from the interest text area will be displayed.



By moving the mouse over the "Select Match (default is String Match)" link, a pop up menu will appear. The user may select the option of Exact Match or String Match. The selected match will then appear in the text area to the right of the menu. The option “Exact Match?selects interests that match exactly the query string. Every interest has an ID. The option exact match means that every interest should be selected with respect to the ID.For example if a user selects "Law" as his item of interest, the option exact match retrieves the information of all the users who have the interests as exactly "Law". The option “String Match?retrieves interests that match a part or all of the query string. For example if a user selects "Law as his item of interest, the option string match is used to retrieve interests of people who have interests Law or any other pattern of the string "LAW", for example Lawyer, Lawrence or Lawn Care.



By moving the mouse over the "Select Marital Status (default is Not Relevant)" link a hierarchical exploding menu will appear. The user may then select from single, married, divorced, looking and Not Relevant. The option “not relevant?refers to people who do not want to display their marital status. The selected marital status will then appear in the text area to the right of the menu. For exqmple a user may select Married. When clicking the submit button (at the end of the page), then only people known to be married that have interests from the interest text area will be displayed.



The user may wish to check one or more of the above check boxes, to select the display about people with selected interests. Results contain people's name, email address, age, URL, interest, gender, occupation, marital status, address and origin (if available). For example a user may select name, email and marital status. The result would contain three columns with Name, Email Address and Marital Status displayed.



The user can select more than one item from interest menu for each time by pressing the submit button.Clicking the sublit button will send data to the database.



The user should press the “Reset Query?button before submitting a new query.



This will lead you to a page for sending your feedback to the development team.




After clicking the submit button, at the last page of the results, the button "Demographic Statistics" will appear. Clicking on this button will show the count of the people with specific interests.

Help for the Web Page: Mined Rules

The Mined Rules help make use of the Ontology since in areas where the data is sparse that makes use of more general interests but with data that is less sparse. These expert set of rules are based on particular set of features that interests the author. The other possible of approach of mined rules is to write high-level plans for obtaining interest information from web pages. Mined rules can also discover predictive relationships between different pieces of extracted data using specifically created algorithms that can be used to improve the accuracy of information extraction.


Help for the Web Page: Rule Query

The data in our database (see Web page: Interests of Individual Web Users) is mined with the WEKA Association Rule Mining Program. Most results of the mining process are listed on the Web page: Mined Rules. However, the rules are stored back into the database. The Web page: Rule Query, allows to select rules from the database according to given criteria.

Query by Numbers
Input minimum Premises Count (Leave it blank for any)      
"Input minimum Premises Count" is a number that is utilized by the system to calculate the degree of Interest to be used. Most rules have 1 or 2 premises. For example the rule: age B interest = INTERNET ==>gender = M has 2 premises count, age and interest. Also for example the rule: age B ==>interest = INTERNET gender = F has one premises count, age.

Input minimum Conclusions Count (Leave it blank for any)      
"Input a minimum Conclusions Count" is a number that is utilized by the system to calculate the degree of Interest to be used. Most rules have 1 or 2 conclusions. For example the rule: age B interest = INTERNET ==>gender = M has one conclusion, gender.Also for example the rule: age B==>interest = INTERNET gender = F has two conclusions, interest and gender.

Select confidence      
Only rules with a confidence value greater than the confidence value entered in the menu "SELECT CONFIDENCE" will be retrieved from the database. This is an additional constraint which works together with the premises and conclusion counts.

 
When you click the "Submit Query button" the underlying queries is sent to the database to obtain the result. When you click the "Reset Query button" you clear the previously entered entries.

The query by numbers retrieves from the database all association rules that have at least as many premises as entered in the field "INPUT MINIMUM PREMISES COUNT" and at least as many conclusions as entered in the field "INPUT MINIMUM CONCLUSION COUNT".

Query by Rules

Select Premises Rules (Leave blank for not relevant)
Select an Age Range 
The user may select his desired age ranges of interest among the list of age ranges Between 11 and 20, Between 21 and 30, Between 31 and 40, Between 41 and 50, Between 51 and 60, Between 61 and 75, Older than 75 and Non Relevant. The user may also choose Non Relevant if he desires to search for.

Select a Gender 
The user can select his desired gender of interest among a list of choices Male, Female and Non Relevant. The user may also choose Not Relevant if he desires to.

 

The user may enter one or more interests in the text box provided. For example, a user may select "Computers_Internet."

The "Select Premises Rules (Leave blank for not relevant)" is based on a set of predetermined criteria that consists of Querying by an age range and/or by selecting a gender Input a age range, gender and interest or group of interests. Take for example the rule: age=B interest=INTERNET 6753 ==> gender=M 5000 It has two premises, the age and the interest and one conclusion, the gender.

Select Conclusions Rules (Leave blank for not relevant)
Select an Age Range 
The user may select his desired age ranges of interest among the list of age ranges Between 11 and 20, Between 21 and 30, Between 31 and 40, Between 41 and 50, Between 51 and 60, Between 61 and 75, Older than 75 and Non Relevant. The user may also choose Non Relevant if he desires to search for.

Select a Gender 
The user can select his desired gender of interest among a list of choices Male, Female and Non Relevant. The user may also choose Not Relevant if he desires to.

 
The user may enter one or more interests in the text box provided. For example, a user may select "Computers_Internet."

The "Select Conclusions Rules (Leave blank for not relevant)" is based on drawing conclusions on a set of input criteria which is relevant to age and gender of a particular person. Input a age range, gender and interest or group of interests.
   
When you click the "Submit Query button" the underlying queries is sent to the database to obtain the result. When you click the "Reset Query button" you clear the previously entered entries.