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This is the home page of our Web Based Market Research Project.
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Our Mission:

To harvest all the freely available personal information from home pages for Target Marketing purposes.

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Publications:

A description of this work appeared in:

J. Geller, R. Scherl and Y. Perl
Mining the Web for target marketing information ,
Proceedings of CollECTeR , Toulouse, France, April 2002,
(no publisher or page numbers available).

R. Scherl and J. Geller,
Global Communities, Marketing and Web Mining,
Journal of Doing Business Across Borders, 1(2), pp. 141-150, 2002.

Edwin Portscher, James Geller and Richard Scherl,
Using Internet Glossaries to Determine Interests from Home Pages,
Proceedings of the 4th International Conference, EC-Web,
Prague, Czech Republic, September 2003. Published as
Lecture Notes in Computer Science, LNCS 2738,
Kurt Bauknecht, A Min Tjoa, Gerald Quirchmayr (eds.),
Springer Verlag, New York, NY, 2003, pp. 248--258.

Xiaoming Chen, Xuan Zhou, Richard Scherl, and James Geller,
Using an Interest Ontology for Improved Support in Rule Mining,
Proceedings of the 5th International Conference, DaWaK 2003,
Prague, Czech Republic, September 2003. Published as
Lecture Notes in Computer Science, LNCS 2737,
Yahiko Kambayashi, Mukesh Mohania and Wolfram Woess (eds.),
Springer Verlag, New York, NY, 2003, pp. 320--329, (peer).
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Our Profile:

The Web Marketing Project is a collaboration of J. Geller, Y. Perl and R. Scherl at NJIT and M. Halper at Kean University. The project is supported by the NJ Commission for Science and Technology through the NJ Center for Software Engineering at Stevens Institute of Technology. At any one time the project keeps around 20 MS students busy.

Here is a list of some current and previous students and a list of lots of graduates of the Web Marketing project:

  • Alegonda, Ajay
  • Ali, S. Hussain
  • Cai, Wenzhen
  • Cao, Yan
  • Chen, Biao (Philip)
  • Chen, Shaofu
  • Chen, Wei
  • Chen, Xiaoming
  • Chen, Yan
  • Chen, Ying-Yuan
  • Dharani, Anuradha
  • Doshi, Chirag
  • Fang, Fang
  • Gao, Hong
  • Gopal, Vidya
  • Gu, Chen
  • Haleem, Tabsum
  • Harada, Shizue
  • He, Yue
  • Hewitt, Charles
  • Jang, Chuchyn
  • Jin, Chaodong
  • Jin, Kangxin
  • Jin, Yi
  • Joshi, Amit
  • Kambhampati, Indrani
  • Kang, Yunping
  • Kanigiluppai, Sripriya
  • Kaushik, sandeep
  • Komireddy, Lavanya
  • Krumenaker, Michael
  • Kurmala, Suvarna
  • Lal, Neeta
  • Legesse, Mehari
  • Li, Dongcheng
  • Li, Junfang
  • Li, Miao
  • Liu, Bin
  • Liu, Chunhui
  • Liu, Min
  • Liu, Xuan
  • Lu, Wei
  • Ma, Zheng
  • Mahadev, Preeti
  • Makkar, Deepak
  • Mei, Bing
  • Mukkamareddipalli, Swetha
  • Nadiminti, Vijay Deepti
  • Patel, Jay
  • Patel, Jignesh
  • Patel Vishal
  • Peng, Ping (Perry)
  • Pereira, Meldon
  • Pereira, Savio
  • Portscher, Ed
  • Puri, Manhar
  • Punuru, Krishna Sumanth
  • Prathipati, Kalpana
  • Rong, Huaping
  • Sailaja, Neelam
  • Sagiraju, Sarita
  • Seshadri, Vani
  • Sha, Li
  • Shah, Amit
  • Shah, Pinky
  • Shantaraj, Sandeep
  • Sethi, Shipra
  • Shivayogeppa, Vani
  • Sivasubramanian, Kumar
  • Song, Yanchun
  • Soni, Milan
  • Sun, Chaowei
  • Sun, Hui
  • Tu, Jinyuan
  • Wang, Jin
  • Xu, Li
  • Yandapalli, Sowmya
  • Yang, Che-Ming
  • Yarahmadi, Mohammad
  • Zhang, Hong
  • Zhang, Ping
  • Zhou, Xuan (Spencer)
A Group Picture in Summer 2003
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Other Links:

Links to Alternate Front-Ends for Web Based Market Research Project

Savio Pereira's Version
Milan Soni's Version
Jay Patel's Version
Online Web Report
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Contact Us:

Contact Jim Geller at:

Telephone: (973) 596-3383
Fax: (973) 596-5777
Electronic mail: geller@oak.njit.edu
Postal address: New Jersey Institute of Technology,
Department of Computer Science,
323 Dr. King Blvd.
Newark, NJ 07102.
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