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PTC 605– Elements of Visual Design –
Fall 2010
Course Goals
This course is a visual design primer. By studying art, color, and information
design, students will gain competency in the visual presentation of information.
Modules include both design principles and hands-on practice in visual
literacy, layout and design, and graphic tools. Students will build their
online portfolios and create a Visual Project on the topic of their choice.
Textbooks:
These textbooks can be ordered inexpensively from Amazon (and you should
do so ASAP):
- Wassily Kandinsky, Concerning the Spiritual in Art, Echo
Library, 2008, ISBN-13: 978-1406875768 ($10).
- Hajo Düchting, Wassily Kandinsky, 1866-1944: A Revolution
in Painting, Taschen, Köln, 2007, ISBN-13: 978-3-8228-5982-7
($10).
- Edward R. Tufte, Envisioning Information, Graphics Press,
1990, ISBN-13: 978-0961392116 ($35).
- Linda Weinman, designing web graphics.4, New Riders Press,
2003, ISBN-13: 978-0735710795 ($4, used, optional).
Optional Software:
Required Hardware
- Digital Camera, any type.
Assignments for Fall 2010
| #
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Sunday
11:55 |
Assignment Due (Percentage of Grade) |
Readings
|
| 1 |
9/5 |
Personal
Introduction (10%) – There are two parts to this assignment:
a written introduction describing who you are (i.e. where you have
lived, what jobs you have done, why you are studying, etc.) and a
graphic self-portrait (in any media). Upload your written introduction
and graphic to Assignments and post the written portion in the Introduction
Forum. |
|
| 2 |
9/12 |
Reconfiguring
your Online Portfolio (5%) – Using Dreamweaver, MS
Front Page or a different HTML editor, modify your online portfolio
to showcase your work for this class. Instructions will be provided
for hosting on the NJIT web servers. If you have technical difficulties,
you should ask questions via the Technical Difficulties Forum to get
help from myself and each other. You should include at least one graphic,
such as your self-portrait from Assignment #1. Submit your URL to
Assignments. |
Kandinsky,
6-35 |
| 3 |
9/19 |
Artwork
#1 (5%) – Create a graphic, or artwork, on any topic
using only two colors. The colors must be "flat" - no shading
or tones. Create a link to the assignment on your portfolio website
and submit a brief written description of your artwork to Assignments. |
Kandinsky,
36-55 |
| 4 |
9/26 |
Artwork
#2 (5%) – Create a graphic, or artwork, on any topic
using two colors and multiple shades (adding black or white to the
color to create tones). Create a link to the assignment on your portfolio
website and submit a brief description to Assignments. Look at Artwork
#1 from the other class portfolios and make comments in the Critique
Forum (a link page will be available in Moodle to access each student
portfolio). |
Kandinsky,
56-77 |
| 5 |
10/3 |
Artwork
#3 (5%) – Create a graphic, or artwork, on any topic
using multiple colors and tones. Look at Artwork #2 from the other
class portfolios and make comments in the Critique Forum. Submit a
brief description of your work to assignments. |
Kandinsky,
78-end |
| 6 |
10/10 |
Artwork
#4 (5%) – Create a digital photograph of some emotional
significance. Create a link to the assignment on your website. Look
at Artwork #3 from the other class portfolios and make comments in
the Critique Forum. Submit a brief description of your work to assignments. |
Concerning
the Spiritual in Art, Part II (About Painting) |
| 7 |
10/17 |
Artwork
#5 (5%) – Modify your digital photograph using a photo
editing program such as MS Paint, Picasa or Photoshop. Create a link
to the assignment on your website. Look at Artwork #4 from the other
class portfolios and make comments in the Critique Forum. Submit a
brief description of your work to assignments. |
Watch the Rise
of Visual Communication podcasts from iTunes U / Universities &
Colleges / NJIT / Research / The Rise of Visual Communication or http://web.njit.edu/~cjohnson/visual.htm |
| 8 |
10/24 |
Kandinsky
Exam (10%) – Take one painting by Kandinsky and describe
it in detail, drawing connections between your visual response (emotions)
and the formal elements (color, shape, movement, and line). Upload
your exam to Assignments (six to twelve paragraphs). |
Tufte, Escaping
Flatland |
| 9 |
10/31 |
Visual
Project Proposal (5%) – Write a brief (four to six
paragraph) proposal for the visual project you want to create. The
purpose of the project is to display information on a topic of your
choice. The final product should be several web pages, each with
easily understandable graphics, layout and design. Upload the proposal
to Assignments and post it in the Visual Project Forum. |
Tufte, Micro/Macro
Readings |
| 10 |
11/7 |
Visual
Project Phase I (5%) – Create the web skeleton for
your project - decide on the number of pages and the linking system
between them. Build it in HTML with the necessary navigational tools
and verbal cues for the contents of each page. Summarize your activities
and upload to Assignments. |
Tufte, Layering
and Separation |
| 11 |
11/14 |
Visual
Project Phase II (5%)– Add constructed graphics to
your web pages to make the information about your topic clear. If
you have difficulties creating graphics or displaying them on the
web pages, post questions on the Forum. Summarize your activities
and upload to Assignments. |
Tufte, Small
Multiples |
| 12 |
11/21 |
Visual
Project Phase III - Peer Review (5%)– Look at other
students' web pages to provide helpful critiques. Start with a Word
document with every class member's name listed (I will provide a template)
and write a paragraph about each. Include both positive comments and
gentle statements about which parts don't work well. Upload the Word
document to Assignments and post in the Visual Project Critique Forum. |
Tufte, Color
and Information |
| 13 |
11/28 |
Visual
Project Phase IV (5%)– Using the feedback from other
students, polish your visual project. Summarize your activities and
upload to Assignments. |
Tufte, Narratives
of Space and Time |
| 14 |
12/5 |
Written
Summary (5%) – Write a summary of what you have learned
during the semester and upload to assignments (four to six paragraphs).
You can also post a summary on your website. |
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| |
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Reading/Posting
on Forums (20%) – Reading and class participation as
judged from number and quality of forum postings. |
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