PTC 698

NOTE: This course was offered in th summer semester in 2010, 20111 and 2012 at NJIT. This section is fully online.

Web 2.0 has transformed people from content consumers into content producers. From blogging, podcasting and social bookmarking to Facebook, YouTube, Google+ and Twitter, social media is now transforming broadcast media monologues into social media dialogues.

“Designing Social Media” is an introduction to social media and provides a framework for the design of social media. Using case studies, exercises and assessments, students will conduct social media audits and design viable strategies.

Designing a social media strategy means engaging people in new forms of communication, collaboration, education, and entertainment. The designer needs to determine which social media tactics should be used with customers and employees. A social media analysis requires the evaluation of tools and applications from the evolving social media ecosystem. The design of mediated interaction for personal or business purposes involves the use of fundamental design concepts of user interfaces and usability.

PTC 698 is appropriate for students in communications, management, media, IT and design. The course will look at how organizations can use social media as communication tools for marketing, education, training and community building. This course is about the professional use of social media as communication tools in business, education, by non-profits and as communities of interest.

Although the course will examine traditional design elements, this is not a technical course on creating websites or social networks.

Students must have graduate standing and are usually enrolled in the PTC Certificate or the MS in PTC. If you are not in these categories, permission of the chair or instructor is required.

This course is fully online and uses NJIT’s Moodle learning management system http://moodle.njit.edu.