In Pursuit of Unintended Consequences and Other Thoughts on NJIT’s Website Strategy

Jim Robertson, Director of University Web Services
NJIT


Abstract

NJIT created the Office of University Web Services two years ago to bring new leadership and resources to bear on NJIT’s website during the kickoff of a multiyear redesign and relaunch. Jim will review the short history of NJIT’s website and organization. Jim will discuss the strategies and philosophies behind the management of an enterprise-wide website environment – including the argument for the positive opportunities for unintended consequences and how modern, forward-looking website management should facilitate and actively pursue unintended consequences as part of its strategy and design.